Commitment

DBA has consistently lead the replacement rotor market, has gained respect from customers, industry bodies and even competitors, and is a major innovator. Above all, it has shown that, no matter what the prevailing conditions, high-quality automotive components can be produced competitively in Australia for local and export markets. DBA believes there are six main attributes contributing to this state of affairs and each of these are defined below:

 

Streetwise:

All DBA employees know the industry from top to bottom, having grown with it over the years. This enables them to understand the demands of the market, which don’t always conform to textbook logic, and to be in tune with the expectations of retailers, wholesalers, fitters and end-users. The fact that the company has moved with the times is reflected in its marketing, promotion and product range.

 

People-orientated:

DBA does listens to its customers, learns and responds. It works with all distribution channels, brake specialists, government authorities, even with the opposition (on matters such as legislation and road safety). Furthermore, it also effectively communicates with its own employees. Motivation is high. The team shares the company’s ambitious goal: to make the world’s best disc brake rotors.

 

Innovative:

Having already covered more than 90 per cent of the disc brake-equipped cars on Australian roads with replacement rotors (and 96 per cent of cars between three and ten years old), DBA has found a way of further broadening its range. It has done this by adding value to the range through its enhanced performance cross-drilled and slotted disc rotors. The patented ‘Kangaroo Paw’ ventilation system – and the way it has been applied to even the company’s basic replacement rotors – is testimony to a commitment to continuous improvement.

 

Cautious:

This quality is not in conflict with Innovation. There is testing and retesting. It’s part of the DBA culture. With brakes, there can be no shortcuts.

 

Marketing-focused:

Over the years, DBA has succeeded in building an industry profile totally out of scale with the relatively small amount of money it spends on advertising and public relations. Importantly, the company’s marketing has been carefully targeted to convey the importance of braking to driver safety, and through motor sport and other avenues it communicates the advantages of upgrading to improved performance rotors.

 

Built on solid foundations:

DBA is a privately owned company. It is not controlled by investors looking for a speedy financial return, nor by an overseas parent that dictates what it can and can’t manufacture, or where it can export to. DBA has a world class manufacturing facility and has embraced intelligent, appropriate technology. The company also has an ideal working relationship with its suppliers, has set up a first rate wholesaling and distribution network in Australia, Detroit and Poland (and is working on a series of overseas networks), and has established a reputation for quality, efficiency and trustworthiness right along the supply chain.